Books are books—READ and LEARN!

Books are books, regardless of how they’re shared with the world—via print, electronic means, or audio. Personal preferences aside, all are legitimate means of delivering written material for your personal and/or professional edification. You may prefer a print book, but its eBook counterpart is no less viable since both contain the same creative vision, author’s spirit, and communication therein. They are merely presented in a different way.

We are not going back in history, folks. We are moving forward, like it or not. Do not worry, though, because I predict that print books will never fully go away. There doesn’t have to be an either/or choice when it comes to books. There’s room for all means of distribution.

The key is for people to READ, regardless of how it happens. READING is what’s of primary importance. Not enough people read. If you want to put your energy behind something important, put it behind getting the word out about improving literacy and encouraging people of all ages — especially kids! — to read.

You’ve heard, “Reading is fundamental”? It damn sure is. The survival and evolution of humankind depends on it. As a communication major at the University of Colorado, I learned that you cannot NOT communicate. That is the first axiom of communication, as set forth by Paul Watzlawick’s book, Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies and Paradoxes.

Regardless of what you do — even if you’re not talking or writing — you are communicating, even if it’s nonverbally. It’s impossible to NOT communicate in some way. And since you must communicate in some form, it’s essential to educate yourself as best you can so you can communicate more effectively. Nobody communicates perfectly all the time. It’s an ongoing process.

Reading helps us think AND communicate better. If you cannot afford to attend a university, you can take FREE online college-level courses through MIT, Harvard, and 62 other educational institutions through Coursera.org. You can TEACH yourself to read better, comprehend what you’ve read, and analyze written content. Read, learn, improve. You owe it to yourself AND to the world!

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